December 29, 2016


It’s finally here! 2017 is definitely going to be a year of changes around the world and there’s no better way to start it than preparing ourselves to battle whatever changes the world has for us, so we’ve decided to do it with style and a strong position about it, wearing  a new pair of shoes by Umberto Luce.

Wearing Umberto Luce is supporting a brand that creates fashion that really lasts.  We create quality products that are intended to be with you for decades, fighting the planned obsolescence that the fashion industry has adopted for every new collection that comes in the year.

Our work is to create items that like your ideas and beliefs, will accompany you for a long time.  A pair of shoes by Humberto Luce will be with you fighting battles, discovering new places and taking the big decisions. This pair of shoes won’t let you down when you most need them, they won’t rip off like some false pretender.

So what if we start making changes little by little supporting the brands that really represent you point of view?

Let’s celebrate the beginning of a new era with a 40% discount in our shoes.  Lets’ start to walk around the world like rockstars and the best style with a new pair of shoes.


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